Searchability and SEO
SEO- Search Engine Optimization
Is your website optimized for search; where do you rank on google?
When you do searches for “chiropractic your city,state”, “your name, city, state”, chiropractor near me etc you can see where you fall. But you must keep in mind, the factors below will effect your search results.
The type of device used for the search (desktop, laptop, phone, tablet),
Your personal search history
Whether you are logged in to a Google Account while searching
Your geographic location
What type of browser you are using
The number of Google Generated Ads on the page
What type of search you are doing
The phase of the moon (not really, but with Google you never know).
** You can also see when you are searching who is running ADS on those keywords you searched for
Improve and Maintain High Google Local Search Results
“It’s unclear what Google’s formula is in the order of listings that it displays; however, generally speaking, the paid advertisement listings go on top, followed by a combination of highly-rated and nearby businesses, followed by unrated or low-rated businesses. It’s a good idea to communicate with your customers and urge them to leave you a rating if they were satisfied.
Will there come a day where you can pay for a higher spot in Google local or maps results? Probably, but that day hasn’t quite arrived yet and you can’t put a price tag on quality customer reviews. Keep working on building up your reviews and relevancy anyway.
Use our review scan tool to see where your reviews stand across all channels.” Via Webspec Design
Work with your website management company/person to determine a strategy to increase your search results if you aren’t in the Top 3 pack or on the 1st page. You will also want to ensure a strategy to maintain your spot.
Easily, navigatable dashboard to ensure your info is up to date. We recommend adding images and a Google Post to your listing.
SEO Tips to Get You Started:
Ongoing review strategy in place
Is your site Mobile Friendly
Is your site searchable for the top local keyword and phrase searches
NAP Citations on your site and other local/relevant online directories.
NAP- Name, Address, Phone Number (current and consistent)
On Page SEO
Keyword in H1
Keyword in title tag
Keyword in URL
Short and sweet URLs
Enticing meta description
Optimize your Home Page for your Location
ABC Chiropractic, Indianapolis, IN
Include your NAP and embed Google Map onto your home page
Optimize Images and other multi-media on site
Use a relevant image that matches your text.
Pick a good file name for your image.
Make sure image dimensions match the image size as displayed.
Use srcset if possible.
Reduce file size for faster loading.
Add a caption, if appropriate, for easier scanning of the page.
Use image alt text.
Will get some with your NAP Citations (directory listings)
Create content (blogs) for your local audience, using your locality in the title
Guest blog for other local sites
Submit press release information to your local news stations and papers
Social Media, review and other online platforms
Best of the Web
Discover Our Town
Show me Local
Chamber of Commerce
Better Business Bureau