Month 1: The Logistics Phase

Week 4: Operations

CONTENT MARKETING

Audio

Podcasts, Radio, Talks, Events, Live Video, Music.ly :)

Visual

Images, Videos, and Infographics

Written Word

Blogs, Text, Email Copy, Reviews

Under Fixtures and Appliances you will find the content creation tools. 

QUALITY > QUANTITY

When people step into your virtual businesses (facebook page, youtube channel)- What content do they find? 

What does your Decor (posts/images/videos) tell your viewer about you and guide them to do? 

“As Aristotle said, 'Excellence is a habit.' I would say furthermore that excellence is made constant through the feeling that comes right after one has completed a work which he himself finds undeniably awe-inspiring.

With Technology developments and new social media platforms and placements, content opportunities open up.

*YouTube while technically may or may not be an official "social media" channel, is a place you want to have set up and primed as people move in herds from traditional TV and cable over to these Apps now available on Smart TV's and all devices with stronger streaming, data and storage for higher usage.  We will cover YouTube in full in the Platforms Phase (month 2).. but you can also check out this GOLD MODULE: 


Images

image content humor.jpg

Images covers a WIDE category of your content marketing; however, the biggest mistake across the board that we all make is 

TOO MUCH TEXT on images.  Especially when we consider running Facebook and Instagram Ads.  They will take your money for them now, they used to disallow any ads with more than 20% of the image being text. But it won't get into the newsfeed.  While the Facebook Ad Platform is based upon an Auction, it's a human behavior driven auction.  

 We have this opportunity through social media channels to communicate to our consumers and prospective consumers.   Simplified Goal is to Build  Know, Like, Trust.  The only way to build YOUR know, like, trust is to share from a point of authenticity. To consistently BRAND your office.

We have this opportunity through social media channels to communicate to our consumers and prospective consumers. 

Simplified Goal is to Build

Know, Like, Trust.

The only way to build YOUR know, like, trust is to share from a point of authenticity. To consistently BRAND your office.

At ChiroSocialTech, we do use Canva for a lot of our graphic needs. In the Trello board above you will find other software tools and apps we use and recommend.

Below is an example of the blog images created in Canva to support the blog and branding put out by ChiroSocialTech.

You can also find an image below it that was created a couple of years ago for Instagram.  The information is relevant still today so using Canva we resized it for Instagram Stories and included it in a story.

Repurpose old content that's still relevant onto new platforms and placements! 

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