In the fifth episode, I talk about why Chiropractors should be utilizing more of the main social media platforms in addition to a Facebook page in their overall online marketing strategy. We are coming out the the era of reality tv and moving into an age where anyone can "go live" and create their own reality tv. Clearly, the following that you gather ultimately determines the reach of said "show", but it is a phenomenon that is going viral as we speak.
The ability for an individual or small business to do a live broadcast is actually not a new source of video content. What makes Periscope so different is the simple fact of being able to do it directly from your smartphone device and attach to a social media account that many of us already use and have a following on, yes Twitter.Read More