As as Chiropractor, you are wearing many hats at the same time. From the bottom of the get dirty work like plumbing sometimes to choosing the investment strategies of your employee SEP plan. And everything in between that has to do with owning and operating a local service based business.Read More
I saw two live videos from chiropractors just this week that discussed the balancing act, or counterbalance actually as one referred to it.
This is such a hot topic because as both doctors explained in very different ways, balance does not exist. I can distinctively remember on a couple of occasions while building my own business and being a mother, saying 'it's just not possible to have it all, a career and motherhood really don't exist'.Read More
“Time is arguably your greatest resource”
Technology was meant to provide us with tools that help us to meet larger goals, faster. This boils all the way down to a small or local businesses goals and even personal goals.
Just on the horizon, in fact, is the existence of Facebook Bots. These Bots are already here and being tested by Big Brands in an array of industries including information, flower delivery and retail.Read More
Social Media can be a game changer for businesses of all sizes. In this article we are going to dive into exactly how your social media posts can turn into new patients in your office.
It seems obvious that new patients or new clients would be the goal for any small, local businesses social media strategy. Yet, it can be a challenge to achieve if you aren’t positioning your business on social media in the most effective manner.
Another challenge many small businesses face is tracking the results from their social media efforts. How do you know if you get a new patient from an Instagram post or Facebook event or Tweet?
Let’s explore the pieces in more detail of an effective social media strategy that returns a trackable new patient.Read More
On the ChiroSocialTech Instagram page, we have been giving away a free social media 3rd party software (or apps) you can implement to create massive power for your Chiropractic Clinic’s Social Media Marketing. In this article, we are counting down the 10 Christmas Technology Tools to Align Your #SocialSubluxation.
For this list, we really looked to identify systems and applications that you probably haven’t heard of. We also wanted to supply you with only tools that you can get a quality free version of. Many also have paid versions. I always start on free versions and then if it works and I want/need the additional offerings, will upgrade. The majority of your dollars as a clinic should be input into content creation and advertisements. I do not recommend many of the clinics I work with to purchase social media tools;rather to work with a Social Media Agency, like ChiroSocialTech, to receive the benefits with crowdsourcing type pricing.Read More
Facebook Clinic Page
Facebook Doctor Page
Added Power:Read More
The first question I always get from Chiropractors when they really start to think about going live on Periscope is,
“How do I get people to watch me?”
That is a great question, what is the point, why is worth your time? Another recent response I received when talking with a doctor about the platform was that he just learned YouTube and started using it. So he wasn’t ready for anything else, understandable!
There are so many social platforms and keeping up with what’s new and what’s going to stay can be a time consuming process. To date, there are not many Chiropractors using the Periscope platform. I follow a handful regularly at max. But if you look at the healthcare industry, that isn’t the case. Many doctors, surgeons, hospitals, pharmaceutical companies and medical schools are implementing live broadcasting through Periscope. Yes, health professionals across the world, just like you, are going live.
4 Powerful Tips to Help get more Local Viewers on your Live Broadcasts (or “Scopes”)
In the fifth episode, I talk about why Chiropractors should be utilizing more of the main social media platforms in addition to a Facebook page in their overall online marketing strategy. We are coming out the the era of reality tv and moving into an age where anyone can "go live" and create their own reality tv. Clearly, the following that you gather ultimately determines the reach of said "show", but it is a phenomenon that is going viral as we speak.
The ability for an individual or small business to do a live broadcast is actually not a new source of video content. What makes Periscope so different is the simple fact of being able to do it directly from your smartphone device and attach to a social media account that many of us already use and have a following on, yes Twitter.Read More
In the second live broadcast, I share with Chiropractors the why behind creating video to include as part of your social media marketing strategy.
My purpose in sharing this information is to challenge more doctors to engaging in video content to share more chiropractic information and lead to more people being under chiropractic care.Read More
This is an article snippet of a talk I did teaching Chiropractors a proven formula for success with the various Social Media Platforms, including Facebook, Twitter, Instagram, Periscope and Pinterest. The process is easy and many of the steps can be outsourced because we are going to be re-purposing original content out of your own words!
The goal in sharing this information is to give Chiropractors technology tools, tips and advice to engage and educate more people in their community to ultimately lead to more people cared for and more money in your pockets.
The 12 steps discussed live are listed below with a link to many tools mentioned for you to check out!Read More