Chiropractor's Guide to Facebook Ads
10 Social Media Power Tools any Chiropractor Can Implement
The number one mistake any business can do when starting out with Facebook Ads is to Boost a Post. The reasonings vary, but any expert will tell you this first thing, so don’t be tempted. It’s like the items at the grocery store next to the checkout line, tempting, but likely not worth it.
Facebook’s ad platform for a marketing professional is an well thought out, beautiful system that we can’t believe is free to use. For many small business owners, it’s antiquated and confusing.
WIN a Facebook Live Kit for ChiroSocialTech's Birthday!
On the ChiroSocialTech Instagram page, we have been giving away a free social media 3rd party software (or apps) you can implement to create massive power for your Chiropractic Clinic’s Social Media Marketing. In this article, we are counting down the 10 Christmas Technology Tools to Align Your #SocialSubluxation.
For this list, we really looked to identify systems and applications that you probably haven’t heard of. We also wanted to supply you with only tools that you can get a quality free version of. Many also have paid versions. I always start on free versions and then if it works and I want/need the additional offerings, will upgrade. The majority of your dollars as a clinic should be input into content creation and advertisements. I do not recommend many of the clinics I work with to purchase social media tools;rather to work with a Social Media Agency, like ChiroSocialTech, to receive the benefits with crowdsourcing type pricing.
How to Create a Mass Amount of Content for your Clinic's Social Media Sites
Happy Birthday to ChiroSocialTech!! Today marks one year since the start formally of this company and providing more Social Media and Technology Education and Services to the Chiropractic field in a movement to grow the #sevenpercent.
Chiropractic Social Media End of the Year Planning- Part 2 of 2
One of the most common questions I hear from Chiropractors is, “What should I post to my Facebook?” And if I should be posting at least once a day and live on more than just Facebook, where do I find all that content?
The biggest mistake I see businesses across all sectors make, is only posting a piece of content once, in one way, in one place. In this article, you will learn how to re-purpose your content the ChiroSocialTech way and leverage your information
Chiropractic Social Media Audit and Review- End of Year Planning Part 1 of 2
In the previous blog, we discussed the review part of End of the Year Planning for your Chiropractic Clinic. In summary, to start a Annual Planning Review for your Social Media Marketing, you will need to go to each of your sites and collect some data. Before we can review, analyze and plan, we must have data to look at.
How Chiropractors Can Leverage Facebook Live
The End of the Year is a great to for a Chiropractic Clinic to do many business planning and review activities. Given the amount of time, money and effort spent marketing your office online, social media should be one of the items on your agenda.
Instagram and Your Chiropractic Clinic
I have just recently noticed Facebook Live commercials on mainstream TV.. during the Cubs World Series (huge slot to grab!) and as a YouTube ad. Facebook is putting a lot of money and development time in the Live Platform. I have been following this opportunity of creating live video for almost 2 years now, before Facebook Live existed, and watched it become easier and easier to do.
2 New Social Media Trends Taking Over and How Chiropractors Can Use Them
What is Instagram? Do I really need to be on another platform?
Oh, what is Instagram? Is there really another new database full of people that I can get content in front of to educate them about Chiropractic?
Perception is reality. How you view social media will lead into how you use the platforms. When you positively view the benefits to you as a Chiropractor and Business Owner, you will begin to see positive results. Instagram is an image only, no link back, Facebook owned social media smartphone app.
Instagram gives you another way to engage and educate your local audience.
Benefits of Using Instagram:
MailChimp Visits the Chiropractor- How to Maximize the Email Marketing Free Software Platform for your Chiropractic Clinic
This is more of a Chapter in a Book on Live Streaming and it's benefits for Chiropractic and Chiropractors and Small to Large Business Models alike. The information was written for a colleague's technology book in last Quarter 2015, that book is yet to be finished and the content is already starting to become out of date! The concepts, however, are NOT! I wanted to get this out to you before Periscope is completely dead. And I want you to consider Facebook Live and it's opportunity to connect, engage and grow your clinic. Sincerely, Nicole
Technology at it’s best is meant to help us reach grander goals while minimizing time and money.
Two technologies were elevated to a mainstream status in 2015: Live Streaming and Virtual Reality. The one common denominator in elevating both technologies was the implementation of Mobile. Live streaming has been around for quite a while through platforms like YouTube and Google Hangouts, so the technology of live streaming actually isn’t new; however, the manner in which we are able to do it is. Virtual reality is still further out than Live Streaming in regards to mobile development and thus something we will see brands come into slower. The bottom line is that you want to go where your audience goes. And you want to simplify your marketing efforts, your education effectiveness, and your time and money spent in the business as inflation and taxes and costs continue to rise. The only way to successfully accomplish any of those things is through technology, of some sort or another. So let’s jump straight to what is relevant today and how Smartphones have led to game changing developments.
What's in ChiroSocialTech's Social Media ToolBox?
Email marketing has a huge benefit to your local marketing and is overlooked by many Chiropractors I talk with. Read through this article for easy to use, beginner tutorial and how to use MailChimp's Free Service to engage and educate more people locally.
Where to Find Free, High-Quality Images for your Graphics
Facebook Clinic Page
Facebook Doctor Page
3 Must Have Content Creation Apps for Chiropractors and Your CA's
The largest social media content bucket is original content that you share. But creating and designing content as a doctor or as a rock-star Chiropractic Assistant might not be one of your strengths. That is where technology comes into play and makes things more simplified; you do not have to be a graphic designer to create content for your clinics needs and use. With the proper tools, most of which are FREE, anyone can create their own ad book for their office's marketing and branding use.
Bookmark this article for quick reference, your phone is best because you will have access to it anywhere you are. Share it with your team to do the same as well. Sometimes in our articles, social media graphics, office art creation, in office display, additions to presentations or marketing flyers and materials we want to use real photos. As professionals we want to be careful not to pirate or use copyrighted information. Below you will find numerous amounts of images you can access legally, for free or very cheap!
Top Technology Products including Computers, Tablets and Accessories
3 Apps you can get for Free on your Smartphone to create quality custom Graphics, Videos, Collages, Animated GIFS and Slideshares with your Chiropractic Clinics Name, Branding and Details! Elevate your social media, your website and your presence.
Do you know what you are sharing? Your credibility may be on the line!
I always get asked about my computer and technology hardware and what I would best recommend. I wanted to share some of my top recommendations for some of the basic technology products you will be searching for. This sparked an interest to create a another list of some pretty cool technology products on the market you might not know about but are really cool! The products on this list are practical musts haves to get you started.
7 Things You Must Be Doing With Your Facebook Page
When I started ChiroSocialTech.com I started using the full version of HootSuite and publishing the majority of posts throughout social platforms through the desktop extension and iOS app. In a recent article shared, a company looked at one billion posts and analyzed all correlations in the data to learn as much as possible for marketing tips. One of those tips was to post to Facebook from Facebook. This goes for scheduling posts and for videos. Upload videos directly to Facebook rather than sharing the YouTube or Vimeo link.
The Biggest Mistake in using your Facebook Business Page
Ok Drs, I think we can all agree that Facebook is pretty important. With over a billion users and a new study showing that 1 out of every 5 minutes spent on a mobile device is on Facebook... We should certainly pay attention to it. It is so easy to discredit these sources as just "social" when we have used them so long for a personal use. The page side of Facebook is a whole different story.
Facebook is about as dominant as Google in some regards, meaning they can be pickier with their options. Like Google, Facebook has an algorithm and while we will never fully understand it with consistent updates, we should pay attention to it.
Healthcare Professionals Using Periscope in their Social Media Strategy
If you are anything like me, keeping up with creating content to post on your Facebook Page can be challenging. What I have learned while working with over a dozen chiropractic B2B and B2C Facebook pages is that if you aren't paying for your page, then you are losing out.
The Facebook algorithm for a business page is quite low organically, unless you are one of the viral pages or very well loved and appreciated through your network. In those cases, you aren't reading this blog, right!
Read here as Nicole Cowley at ChiroSocialTech.com talks about healthcare professionals using Periscope in their social media strategy.