Chiropractor's Guide to Facebook Ads

The number one mistake any business can do when starting out with Facebook Ads is to Boost a Post.  The reasonings vary, but any expert will tell you this first thing, so don’t be tempted.  It’s like the items at the grocery store next to the checkout line, tempting, but likely not worth it.  

Facebook’s ad platform for a marketing professional is an well thought out, beautiful system that we can’t believe is free to use.  For many small business owners, it’s antiquated and confusing.  

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10 Tips for a Flawless Facebook Live Video

10 Tips for a Flawless Facebook Live Video

  1. Create a catchy title for your live video that will draw people in.

  2. After you finish your live video, go back and edit the post, as you would any other post. You can put the title as the actual video title and edit the content of the post. You can also add tags and captions.

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How to Create a Mass Amount of Content for your Clinic's Social Media Sites

One of the most common questions I hear from Chiropractors is, “What should I post to my Facebook?”  And if I should be posting at least once a day and live on more than just Facebook, where do I find all that content?

The biggest mistake I see businesses across all sectors make, is only posting a piece of content once, in one way, in one place.  In this article, you will learn how to re-purpose your content the ChiroSocialTech way and leverage your information

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How Chiropractors Can Leverage Facebook Live

I have just recently noticed Facebook Live commercials on mainstream TV.. during the Cubs World Series (huge slot to grab!) and as a YouTube ad.  Facebook is putting a lot of money and development time in the Live Platform.  I have been following this opportunity of creating live video for almost 2 years now, before Facebook Live existed, and watched it become easier and easier to do.  

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Nicole CowleyChiroSocialTech
Instagram and Your Chiropractic Clinic

What is Instagram?  Do I really need to be on another platform?  

OR

Oh, what is Instagram?  Is there really another new database full of people that I can get content in front of to educate them about Chiropractic?

Perception is reality.  How you view social media will lead into how you use the platforms.  When you positively view the benefits to you as a Chiropractor and Business Owner, you will begin to see positive results.  Instagram is an image only, no link back, Facebook owned social media smartphone app.  

Instagram gives you another way to engage and educate your local audience.  

Benefits of Using Instagram:

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Nicole CowleyChiroSocialTech
2 New Social Media Trends Taking Over and How Chiropractors Can Use Them
This is more of a Chapter in a Book on Live Streaming and it's benefits for Chiropractic and Chiropractors and Small to Large Business Models alike.  The information was written for a colleague's technology book in last Quarter 2015, that book is yet to be finished and the content is already starting to become out of date!  The concepts, however, are NOT!  I wanted to get this out to you before Periscope is completely dead.  And I want you to consider Facebook Live and it's opportunity to connect, engage and grow your clinic.  Sincerely, Nicole
Technology at it’s best is meant to help us reach grander goals while minimizing time and money.

Two technologies were elevated to a mainstream status in 2015: Live Streaming and Virtual Reality.  The one common denominator in elevating both technologies was the implementation of Mobile.   Live streaming has been around for quite a while through platforms like YouTube and Google Hangouts, so the technology of live streaming actually isn’t new; however, the manner in which we are able to do it is.  Virtual reality is still further out than Live Streaming in regards to mobile development and thus something we will see brands come into slower.   The bottom line is that you want to go where your audience goes.   And you want to simplify your marketing efforts, your education effectiveness, and your time and money spent in the business as inflation and taxes and costs continue to rise.  The only way to successfully accomplish any of those things is through technology, of some sort or another.   So let’s jump straight to what is relevant today and how Smartphones have led to game changing developments.

 

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Nicole Cowley
Where to Find Free, High-Quality Images for your Graphics

The largest social media content bucket is original content that you share.  But creating and designing content as a doctor or as a rock-star Chiropractic Assistant might not be one of your strengths.  That is where technology comes into play and makes things more simplified; you do not have to be a graphic designer to create content for your clinics needs and use.  With the proper tools, most of which are FREE, anyone can create their own ad book for their office's marketing and branding use.  

Bookmark this article for quick reference, your phone is best because you will have access to it anywhere you are.  Share it with your team to do the same as well.  Sometimes in our articles, social media graphics, office art creation, in office display, additions to presentations or marketing flyers and materials we want to use real photos.  As professionals we want to be careful not to pirate or use copyrighted information.  Below you will find numerous amounts of images you can access legally, for free or very cheap!  

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Nicole CowleyComment
Top Technology Products including Computers, Tablets and Accessories

I always get asked about my computer and technology hardware and what I would best recommend.  I wanted to share some of my top recommendations for some of the basic technology products you will be searching for.  This sparked an interest to create a another list of some pretty cool technology products on the market you might not know about but are really cool!  The products on this list are practical musts haves to get you started. 

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Nicole CowleyComment
4 Powerful Ways to Get More Viewers on Your Live Broadcasts

The first question I always get from Chiropractors when they really start to think about going live on Periscope is,

“How do I get people to watch me?”

That is a great question, what is the point, why is worth your time?  Another recent response I received when talking with a doctor about the platform was that he just learned YouTube and started using it.  So he wasn’t ready for anything else, understandable!   

There are so many social platforms and keeping up with what’s new and what’s going to stay can be a time consuming process.   To date, there are not many Chiropractors using the Periscope platform.  I follow a handful regularly at max.  But if you look at the healthcare industry, that isn’t the case.  Many doctors, surgeons, hospitals, pharmaceutical companies and medical schools are implementing live broadcasting through Periscope.  Yes, health professionals across the world, just like you, are going live.

4 Powerful Tips to Help get more Local Viewers on your Live Broadcasts (or “Scopes”)

 

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