Why Everyone is Talking about The Balancing Act and How to Use it for Social Media
I saw two live videos from chiropractors just this week that discussed the balancing act, or counterbalance actually as one referred to it.
This is such a hot topic because as both doctors explained in very different ways, balance does not exist. I can distinctively remember on a couple of occasions while building my own business and being a mother, saying 'it's just not possible to have it all, a career and motherhood really don't exist'.
Mind you this was a big meeting day met with a call to pick up a sick child moment. Obviously, I prevailed! Or you wouldn't be reading this article. But choices have to be made. Not necessarily sacrifices, but in some instances, absolutely sacrifices.
Join Dr. Carolyn Griffin's group, Revivy. Yesterday she went Live about Balance
What I have learned about balancing is that it really comes down to prioritizing. In order to properly prioritize you have to plan. Writing lists is the most effective way to accomplish this.
You can get techie with it and use tools like Trello, Evernote or Wunderlist, but the key is actually doing it. And from a complete techie, I prefer pen and paper lists over everything for my day.
A technology tool very underutilized in the industry I couldn't live without, is an online calendar, Google calendar specifically.
It is important to schedule time blocks in your calendar. As a Chiropractor you are a clinician, business owner, manager, marketer, plumber and many other professions all in the same day it seems, sometimes. To effectively manage your tasks and BALANCE it all, assigning and then committing to time blocks for certain activities is crucial.
One of those is your Marketing Hours. Once you have blocked out and committed to marketing hours, you can create a task list of to do's during a list building time block to get done during your marketing hours. The tools mentioned above can really help organize it all once you get your time blocks established.
Click to Watch Dr. Erica Peabody define CounterBalance
Personal traits such as obedience, being diligent, taking responsibility and attitude to name a few are huge attributes to how effectively you are able to balance all the hats. Ultimately, you can't balance it all alone. It's not possible and when you add in your personal life, you certainly can't. You depend highly on a spouse, family, daycare, assistants, partners, 3rd party agencies, outsourced firms, attorney's, accountants and many other people in your life that are a part of the puzzle.
Proper delegation is needed to come full circle and create harmony, which is really what we want and what many of us refer to as balance. Delegation in your business and in many areas of your personal life. When you begin to block time out and get what you want to get accomplished, the value of your time will continue to increase and thus delegation stretches.
Social Media is certainly one of those areas in business that a chiropractor and business owner should know and learn and be an integral part of, but the activity and actionable tasks mostly outsourced. Click below to learn more about using The Vault to aide you in that process.