Why Would Someone Schedule a Visit with You?

Why Would Someone Schedule a Visit with a Chiropractor?

Well that's a weird question..  To get their spine checked?

But why?  Why would they get their spine checked?  For what?

Have you ever asked that question and really thought about it?

Because Subluxations.  Isn't that why?

What's a subluxation?  Where does one acquire a subluxation?  And how?  

So many times we get so far into our field that we forget to take a step back and consider what we didn't know before we know, what we know.

Does the general public know what a subluxation is?  
How does someone know they have a subluxation in order to know to be treated for them. 

That's where social media, email marketing and your digital arsenal comes into play to leverage educating your local audience.  Informing them on who comes in and for what reason.  When to see a Chiropractor?  That blog should be on everyone's website.

Your response can certainly be, birth and then if you haven't been to a chiropractor before. But addressing the why is necessary.  

I encourage you to read the book, "The Power of Habit" by Charles Duhigg.  What prompts someone to schedule a visit and what is their reward for doing so.  

Below are some ways to use social media channels and digital resources to share your Chiropractic Story and educate someone on why and when to visit a Chiropractor:

 Join us Thursday's during your lunch for ChiroSocialTech Raw on Facebook Live.  Click image to like our page and click the arrow next to following to ensure notification for when we GO LIVE are on! 

Join us Thursday's during your lunch for ChiroSocialTech Raw on Facebook Live.  Click image to like our page and click the arrow next to following to ensure notification for when we GO LIVE are on! 

1. Blog consistently and share to your social channels and through email newsletter

2. Re-purpose online testimonials to reach more viewers

3. Create video testimonials

4. Create a Facebook Live "Chat with a Chiropractor" Show

5. Create a Twitter Chat- #SubluxationChats

6. Re-purpose your blogs onto Linkedin

7. Run Facebook ads

8. Read your reviews and testimonials to learn why your patients visit you and why they continue to come back.  Use that information in your marketing.  Identify your USP (unique selling proposition).

9.  Incorporate an Email Marketing Campaign for people that haven't scheduled a visit in your office but you've met through your marketing activities.

10. Run a Welcome to YouTube Video Ad through Google's Ad Platform