Why Would Someone Schedule a Visit with You?
Why Would Someone Schedule a Visit with a Chiropractor?
Well that's a weird question.. To get their spine checked?
But why? Why would they get their spine checked? For what?
Have you ever asked that question and really thought about it?
Because Subluxations. Isn't that why?
What's a subluxation? Where does one acquire a subluxation? And how?
So many times we get so far into our field that we forget to take a step back and consider what we didn't know before we know, what we know.
Does the general public know what a subluxation is?
How does someone know they have a subluxation in order to know to be treated for them.
That's where social media, email marketing and your digital arsenal comes into play to leverage educating your local audience. Informing them on who comes in and for what reason. When to see a Chiropractor? That blog should be on everyone's website.
Your response can certainly be, birth and then if you haven't been to a chiropractor before. But addressing the why is necessary.
I encourage you to read the book, "The Power of Habit" by Charles Duhigg. What prompts someone to schedule a visit and what is their reward for doing so.
Below are some ways to use social media channels and digital resources to share your Chiropractic Story and educate someone on why and when to visit a Chiropractor: