Do you know what you are sharing? Your credibility may be on the line!
When I started ChiroSocialTech.com I started using the full version of HootSuite and publishing the majority of posts throughout social platforms through the desktop extension and iOS app. In a recent article shared, a company looked at one billion posts and analyzed all correlations in the data to learn as much as possible for marketing tips. One of those tips was to post to Facebook from Facebook. This goes for scheduling posts and for videos. Upload videos directly to Facebook rather than sharing the YouTube or Vimeo link.
Interesting. Facebook is so big and has such a large market, they can essentially make some of their own rules.
You will get a larger organic reach from posting and scheduling content directly to Facebook. So that's what I have been doing, posting original posts, videos and links directly into Facebook.
When doing this yesterday morning, I discovered something very intriguing. Watch the full video below to see exactly what I am referring to. This realization along with seeing quite a few shared posts from Chiropractors this week that linked to articles that had nothing to do with their comment, or had nothing to do with the headline, lived on satire or "fake" websites and blatantly in correct information. The biggest false sharing I see is when a comment is posted to an article to make a point that the article has nothing to do with! What this does is diminishes your credibility.
Now before I go further, I do want to say that this happens to EVERYONE. In the video you will see why it is only getting harder and harder to trust information shared and seen on Facebook, especially the headline and image.
Shared content is something you should be implementing into your social media schedule; however, you must be very careful in doing so. When you are sharing content from another site, it is highly recommended that you:
1. Consider sharing content with your comment the same as you endorsing this information
2. Question if this content is something you want your name attached to
3. Open the content up and read blog and/or watch video in full
What happens when you share content that isn't credible? You actually lose your online credibility. When I click on an article link that isn't real or is connected to a blog that has nothing to do with the comment or headline, I mentally make a note not to click on their information. Facebook has made it easy to hide your information too. Unfortunately if someone is annoyed enough, they can very easily hide your posts from being shown in their feed without even having to unlike your page.
In the video below you will see you can share any link and change:
1. The Headline
2. The Sub Title
3. The Image!
What you see really might not be real, at all. Share safely.
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