Identifying your Chiropractic Clinic's Video "Type"
Automating Social Media: The Do’s and Don’ts
Video can now be as easy or as intricate as you want it to be. For example, you can hold you smartphone out and within seconds Go Live to a Facebook Audience. You could also use a 3rd party software, external cameras and microphones, green screen backgrounds and use overlays in your Facebook Live for a full studio production output.
In this article, we are going to break down the various video types now available to use and some basics to getting started.
Social Media Marketing for Chiropractors Myths Debunked
“Time is arguably your greatest resource”
Technology was meant to provide us with tools that help us to meet larger goals, faster. This boils all the way down to a small or local businesses goals and even personal goals.
Just on the horizon, in fact, is the existence of Facebook Bots. These Bots are already here and being tested by Big Brands in an array of industries including information, flower delivery and retail.
There is good and bad advice for anything out there. I wanted to focus this blog on more of the bad advice you may have seen or heard regarding social media marketing as it pertains to your clinic.
Some of the advice (or tips, tricks and strategies) maybe are not bad but outdated or maybe aren't bad but not advised for a variety of reasons for your local chiropractic office.
3 Chiropractic Facebook Ads that Return
“It’s not about advertising your product, it’s about telling your story.” Sound familiar? Now what do we see across all of our social channels, Stories.
SHOULD CHIROPRACTORS GO FOR THE CLOSE AND DEFINE THEMSELVES AS MEDIA COMPANIES?
The misconception I try to overcome first with Facebook Ads and a local chiropractic clinic is that your main return or only return is in direct new patients from an ad campaign.
When you first start to run Facebook Ad strategies, you will find the educational, introductory, storytelling ads will do better in a long term strategy for you.
How Often Should a Chiropractic Clinic Post to Social Media?
I am guilty of having said this, which I will explain, but I am not sure I fully agree to the fact that Chiropractors need to be salesman and media companies in order to succeed. I first say I am guilty of saying this because I also don’t disagree that being a salesman and media company will lead to a financially successful practice.
Complimenting Local Marketing Efforts with Social Media Activity
The answer used to be, as much as possible. The more you eyeballs on your stuff. But like all things, technology catches up. You ultimately can’t beat the system.
It used to be that all you needed to do to rank in Google was have a site that was fast, had proper meta tags and no broken links and was really geared towards the keywords you wanted to be found for. Optimized. What happens then when 100 sites are all optimizing for the same keywords and because of the ease of creating webpages are all complete and technically set up, full of back links and stuffed with keywords? Google has to change their algorithm and make it tighter.
CCC: Converting Chiropractic Content
To the contrary of what you may hope, a strong social media marketing strategy complements the overall marketing strategy for any business.
The term marketing is a broad term, like healthcare. There’s no one fit all strategy that works. But with time, energy and focus you can succeed, as with your health. When you align your goals with your marketing activity with your defined brand, you will see the ongoing drip return you see other people brag about.
Turning Social Media Posts into New Patients for your Office
In the last article we discussed the steps that go into converting posts on social media into new patients. The first step is to develop the CONTENT that is going into said post.
In this article, let's follow up on that Content step in more detail.
Content is your way of educating Chiropractic, Communicating to your end user, your target audience, your potential new patient.
Content can also allow your current audience, or your current patients, to refer you.
Chiropractor's Guide to Facebook Ads
Social Media can be a game changer for businesses of all sizes. In this article we are going to dive into exactly how your social media posts can turn into new patients in your office.
It seems obvious that new patients or new clients would be the goal for any small, local businesses social media strategy. Yet, it can be a challenge to achieve if you aren’t positioning your business on social media in the most effective manner.
Another challenge many small businesses face is tracking the results from their social media efforts. How do you know if you get a new patient from an Instagram post or Facebook event or Tweet?
Let’s explore the pieces in more detail of an effective social media strategy that returns a trackable new patient.
10 Social Media Power Tools any Chiropractor Can Implement
The number one mistake any business can do when starting out with Facebook Ads is to Boost a Post. The reasonings vary, but any expert will tell you this first thing, so don’t be tempted. It’s like the items at the grocery store next to the checkout line, tempting, but likely not worth it.
Facebook’s ad platform for a marketing professional is an well thought out, beautiful system that we can’t believe is free to use. For many small business owners, it’s antiquated and confusing.
WIN a Facebook Live Kit for ChiroSocialTech's Birthday!
On the ChiroSocialTech Instagram page, we have been giving away a free social media 3rd party software (or apps) you can implement to create massive power for your Chiropractic Clinic’s Social Media Marketing. In this article, we are counting down the 10 Christmas Technology Tools to Align Your #SocialSubluxation.
For this list, we really looked to identify systems and applications that you probably haven’t heard of. We also wanted to supply you with only tools that you can get a quality free version of. Many also have paid versions. I always start on free versions and then if it works and I want/need the additional offerings, will upgrade. The majority of your dollars as a clinic should be input into content creation and advertisements. I do not recommend many of the clinics I work with to purchase social media tools;rather to work with a Social Media Agency, like ChiroSocialTech, to receive the benefits with crowdsourcing type pricing.
How to Create a Mass Amount of Content for your Clinic's Social Media Sites
Happy Birthday to ChiroSocialTech!! Today marks one year since the start formally of this company and providing more Social Media and Technology Education and Services to the Chiropractic field in a movement to grow the #sevenpercent.
Chiropractic Social Media End of the Year Planning- Part 2 of 2
One of the most common questions I hear from Chiropractors is, “What should I post to my Facebook?” And if I should be posting at least once a day and live on more than just Facebook, where do I find all that content?
The biggest mistake I see businesses across all sectors make, is only posting a piece of content once, in one way, in one place. In this article, you will learn how to re-purpose your content the ChiroSocialTech way and leverage your information
Chiropractic Social Media Audit and Review- End of Year Planning Part 1 of 2
In the previous blog, we discussed the review part of End of the Year Planning for your Chiropractic Clinic. In summary, to start a Annual Planning Review for your Social Media Marketing, you will need to go to each of your sites and collect some data. Before we can review, analyze and plan, we must have data to look at.
How Chiropractors Can Leverage Facebook Live
The End of the Year is a great to for a Chiropractic Clinic to do many business planning and review activities. Given the amount of time, money and effort spent marketing your office online, social media should be one of the items on your agenda.
Instagram and Your Chiropractic Clinic
I have just recently noticed Facebook Live commercials on mainstream TV.. during the Cubs World Series (huge slot to grab!) and as a YouTube ad. Facebook is putting a lot of money and development time in the Live Platform. I have been following this opportunity of creating live video for almost 2 years now, before Facebook Live existed, and watched it become easier and easier to do.
What is Instagram? Do I really need to be on another platform?
Oh, what is Instagram? Is there really another new database full of people that I can get content in front of to educate them about Chiropractic?
Perception is reality. How you view social media will lead into how you use the platforms. When you positively view the benefits to you as a Chiropractor and Business Owner, you will begin to see positive results. Instagram is an image only, no link back, Facebook owned social media smartphone app.
Instagram gives you another way to engage and educate your local audience.
Benefits of Using Instagram: