ICYMI: Social Media Updates 2017 for Your Chiropractic Office
Make it Personal
Just when we think we have seen it all, one of them updates again. Technology platforms seem to be updating at a much faster speed rate. Facebook could be close to daily soon.
Let’s breakdown some of the coolest new social media features that you may have missed this year!
Outsourcing your Chiropractic Office's Social Media
Big name corporations “struggle” with finding their personality for social media marketing whereas smaller, local businesses “struggle” with content creation.
Sort of the grass is greener situation.
Why Everyone is Talking about The Balancing Act and How to Use it for Social Media
As as Chiropractor, you are wearing many hats at the same time. From the bottom of the get dirty work like plumbing sometimes to choosing the investment strategies of your employee SEP plan. And everything in between that has to do with owning and operating a local service based business.
Why Would Someone Schedule a Visit with You?
I saw two live videos from chiropractors just this week that discussed the balancing act, or counterbalance actually as one referred to it.
This is such a hot topic because as both doctors explained in very different ways, balance does not exist. I can distinctively remember on a couple of occasions while building my own business and being a mother, saying 'it's just not possible to have it all, a career and motherhood really don't exist'.
Identifying your Chiropractic Clinic's Video "Type"
Well that's a weird question.. To get their spine checked?
But why? Why would they get their spine checked? For what?
Automating Social Media: The Do’s and Don’ts
Video can now be as easy or as intricate as you want it to be. For example, you can hold you smartphone out and within seconds Go Live to a Facebook Audience. You could also use a 3rd party software, external cameras and microphones, green screen backgrounds and use overlays in your Facebook Live for a full studio production output.
In this article, we are going to break down the various video types now available to use and some basics to getting started.
Social Media Marketing for Chiropractors Myths Debunked
“Time is arguably your greatest resource”
Technology was meant to provide us with tools that help us to meet larger goals, faster. This boils all the way down to a small or local businesses goals and even personal goals.
Just on the horizon, in fact, is the existence of Facebook Bots. These Bots are already here and being tested by Big Brands in an array of industries including information, flower delivery and retail.
There is good and bad advice for anything out there. I wanted to focus this blog on more of the bad advice you may have seen or heard regarding social media marketing as it pertains to your clinic.
Some of the advice (or tips, tricks and strategies) maybe are not bad but outdated or maybe aren't bad but not advised for a variety of reasons for your local chiropractic office.
3 Chiropractic Facebook Ads that Return
“It’s not about advertising your product, it’s about telling your story.” Sound familiar? Now what do we see across all of our social channels, Stories.
SHOULD CHIROPRACTORS GO FOR THE CLOSE AND DEFINE THEMSELVES AS MEDIA COMPANIES?
The misconception I try to overcome first with Facebook Ads and a local chiropractic clinic is that your main return or only return is in direct new patients from an ad campaign.
When you first start to run Facebook Ad strategies, you will find the educational, introductory, storytelling ads will do better in a long term strategy for you.
How Often Should a Chiropractic Clinic Post to Social Media?
I am guilty of having said this, which I will explain, but I am not sure I fully agree to the fact that Chiropractors need to be salesman and media companies in order to succeed. I first say I am guilty of saying this because I also don’t disagree that being a salesman and media company will lead to a financially successful practice.
Complimenting Local Marketing Efforts with Social Media Activity
The answer used to be, as much as possible. The more you eyeballs on your stuff. But like all things, technology catches up. You ultimately can’t beat the system.
It used to be that all you needed to do to rank in Google was have a site that was fast, had proper meta tags and no broken links and was really geared towards the keywords you wanted to be found for. Optimized. What happens then when 100 sites are all optimizing for the same keywords and because of the ease of creating webpages are all complete and technically set up, full of back links and stuffed with keywords? Google has to change their algorithm and make it tighter.
CCC: Converting Chiropractic Content
To the contrary of what you may hope, a strong social media marketing strategy complements the overall marketing strategy for any business.
The term marketing is a broad term, like healthcare. There’s no one fit all strategy that works. But with time, energy and focus you can succeed, as with your health. When you align your goals with your marketing activity with your defined brand, you will see the ongoing drip return you see other people brag about.
Turning Social Media Posts into New Patients for your Office
In the last article we discussed the steps that go into converting posts on social media into new patients. The first step is to develop the CONTENT that is going into said post.
In this article, let's follow up on that Content step in more detail.
Content is your way of educating Chiropractic, Communicating to your end user, your target audience, your potential new patient.
Content can also allow your current audience, or your current patients, to refer you.
Chiropractor's Guide to Facebook Ads
Social Media can be a game changer for businesses of all sizes. In this article we are going to dive into exactly how your social media posts can turn into new patients in your office.
It seems obvious that new patients or new clients would be the goal for any small, local businesses social media strategy. Yet, it can be a challenge to achieve if you aren’t positioning your business on social media in the most effective manner.
Another challenge many small businesses face is tracking the results from their social media efforts. How do you know if you get a new patient from an Instagram post or Facebook event or Tweet?
Let’s explore the pieces in more detail of an effective social media strategy that returns a trackable new patient.
The number one mistake any business can do when starting out with Facebook Ads is to Boost a Post. The reasonings vary, but any expert will tell you this first thing, so don’t be tempted. It’s like the items at the grocery store next to the checkout line, tempting, but likely not worth it.
Facebook’s ad platform for a marketing professional is an well thought out, beautiful system that we can’t believe is free to use. For many small business owners, it’s antiquated and confusing.