LIVE, LIVE, LIVE

Maybe I age myself when I say this, but how amazing is it that we can go live with the “WORLD” with our phones and broadcast with $0 additional dollars at any moment we want. On just about any social media platform out there.

In the weekly CCC call we challenged you to consider if you had a room full of 1K local people every single week, what would you say to them?

Inside The Vault and The Safe you will find a lot of resources to help you with your Live Strategy.


The ChiroSocialTech Way- Live Broadcasting and Re-purposing Strategy

We have seen this re-branded in the market as The Circle of Life ;)


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NOTES:

  1. We use predominately (99%) of the time, Facebook Live from our Facebook Page using Belive.tv

  2. Belive.tv allows for interviews and branding. We highly recommend this tool.

    1. Free Trial and then either $12/mo or $20/mo. We do the $20/month version paid annually. Plus if you pay for it, you are more apt to use it:)

  3. Using multiple devices, so now with your phone or tablet available, you can use a tripod to set up going live in two locations at the same time. You will want to have someone’s help to start and end the additional broadcast.

    1. Instagram Stories Live or Periscope/Twitter or YouTube or other strong platform live placements to consider.

  4. Start immediately, speak and look into the camera hole, just picture one person that would ideally be watching right now, remember the majority of views come in the replay so don’t stall waiting for people to join, also keep “extra chatter, hello’s and one on one convos” limited within the live broadcast.

  5. Be engaging, encourage comments, ask questions.

  6. Interviews with other local businesses, providers and/or related experts can pull bigger audiences

  7. Use a title that encourages them to click and watch

    1. Hey Indy, Join us Live for Lunch with Your Indy Chiro

      and the co-founder of Yoga Studios. Yoga is so beneficial to your health in ways you may have never considered.

      Melanie is going to share her experience, give us an inside look at her studio and welcome you to ask any questions to make the experience a unique and comfortable one for you!

    2. Hey Indy, Join us Live for Lunch with Your Indy Chiro

      1. It’s our monthly questions from our kids AND giveaway show. When asked, what do kids want to know from our providers?

        This week’s giveaway is a surprise, you have to stay on to the end to hear all the details.

    3. Quick Healthy Tips with Dr. ABC Chiropractic - Live Now!

      1. What is your quickest tip to help prepare your immune system for the seasonal changes? Dr. ABC is sharing her’s with you here and answering your questions.

    10X/Bonus Tips

  8. Use the belive.tv schedule a broadcast function. And share it the morning of (or even day before) to your personal page and any local groups

  9. Send an email 2-3 days prior, letting your audience know to save the date/time and plan to join your Live Show.

  10. With the advanced setup show options, you can embed the live feed prior to the show into a landing page on your website. Then you can create your marketing campaigns to go to your website and watch live at time/date.

  11. Create an image for your show, with little text and run a Facebook Reach Ad encouraging people to save time and date and like your page and get notifications to join

  12. Encourage the live attendance with giveaway’s or special announcements


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 After you finish your Facebook Live Video, go to the post on your page and click the three dots to open up the Editing Dialogue box shown.

After you finish your Facebook Live Video, go to the post on your page and click the three dots to open up the Editing Dialogue box shown.