The Growth Phase
Now that we have set up and primed your social media platforms, let’s start having fun with them! In Month 3 will be covering ways to GROW your social media marketing. But first, we have to determine what GROW means to you.
What are your top 5 priorities when using Social Media?
What SMART goals can you establish to meet those social media marketing priorities.
Branding Awareness KPI’s
Impressions and Reach - Important to dig into your followings demographics to ensure you are targeting and therefore reaching mostly LOCAL (or your target audience if not a local business).
New followers each month
Number of shares
Number of profile visits
Take Action KPI’s
New Website Visitors
Email Opt Ins
Number of people attending events
Online visits scheduled
Increase in number of referrals
Increased bottom line
Better Click through Rates and Cost Per Click\
CTR & CPC
Patient Loyalty KPI’s
Hashtag Use and Brand Mention by patients (versus businesses/influencers above)
Increased referral numbers
Increased email CTR (click through rate)